We started Insights Chats because we felt that many industry events were too sales-oriented, had generic content, or were not free. These events were full of case studies, which in theory sound great, but they’re almost always at a surface level, making it hard to gain any real insight. And of course, there were sales pitches everywhere. It was difficult to walk around without being approached. All of this came at a significant ticket fee, which could easily add up. That was the motivation for Insights Chats — a series of events that bring people from the insights industry together.