Most marketing still pushes messages at people without knowing whether they’re actually open to hearing them. The Meaningful Connection research shows that people react very differently depending on their emotional state. Some mindsets make them far more likely to notice, remember and engage with a brand.

In this session we’ll break down the 16 human mindsets and explain which ones Gen Z responds to most, where they are most receptive and how brands can meet them in the right moments with the right message. You’ll walk away with a much simpler and more human way to plan and communicate.